OUR PROPRIETARY COUNTDOWN TO LAUNCH METHODOLOGY
ACCESSES THREE FACTORS THAT ARE CRITICAL TO SUCCESS:
(or if ignored, that can lead to failure)
1. EMERGING COMPETITION :
while it is routine to review existing competitive forces, projecting what may appear "out of the blue" is often ignored. We scan industry experts, patent files, trade sources and the like to look for looming threats.
2. PRODUCT/SERVICE VALIDATION :
teams tend to fall in love with the business elements that they create. Although sometimes this pride is valid, all to often it is egotistical and misplaced. The question: Does this have a legitimate chance to succeed in the marketplace,” must be answered by skilled, experienced and objective minds. Minds that become key members of your virtual team.
3. BARRIERS TO ENTRY :
every day small and midsize companies launch wonderful products and services that are highly vulnerable to competition. Deep pocket imitators pose a particularly thorny issue, as they often have the resources to beat you at your own game.
The Launch Advisory Team reviews the current barriers to competitive entry (if there are any) and develops a strategy for building or strengthening them.
There is a huge delta between a launch that moves into orbit and one that collapses on the launch pad. Our team is positioned to help your achieve the former and to avoid the latter.